Facebook, Google, Twitter, LinkedIn ? none of these companies would be able to sustain themselves without advertising. But getting your brand in front of users who?ve never had to sit through an ad in their life can be a challenge. That?s why it?s important to acknowledge the brands and marketers that are burning calories to figure out ways to get their message across in a fragmented media environment.
The nominees below thought of novel ways to adapt their messages to the social media environment. Often, these are ads and campaigns that are part of the conversation, rather than a disruption to it.
Here are all the nominees from the 2011 Mashable Awards Business category.
Viral Campaign of the Year
This category honors the reader?s choice for their favorite viral advertising campaign launched in 2011.
Most Innovative Use of Social Media for Marketing
This category honors the reader?s choice for the most innovative social media marketing campaign launched in 2011.
- Orabrush ? The consumer packaged goods startup got a Walmart distribution deal after building its brand on YouTube.
- Smirnoff Nightlife Exchange ? Consumers across the globe traded their nightlife experiences via Facebook thanks to Smirnoff.
- @Ifeelgoods Heist It Back ? The Facebook promotion for Universal?s Tower Heist mirrored the film?s plot by letting fans ?heist? Facebook credits.
- RadioShack #Kindofabigdeal ? This promotion showed a live shot of a phone on a table. The phone would vibrate every time someone tweeted the associated hashtag. If your tweet sent the phone off the table, you got to keep it.
- Domino?s Pizza ? Domino?s in Japan got online buzz for an ?Is this for real?? project to put a Domino?s on the moon.
- Diesel ? Fans got the chance to ?Like? the brand on Facebook via a QR code.
- Coca-Cola ? Coke?s viral campaigns in 2011 spread happiness around the globe via live stunts and YouTube vids.
Best Branded Mobile App
This category honors the reader?s choice for the best mobile app created specifically by a brand for consumer use on either a smartphone or tablet.
- Robbie Williams App ? An app for the popular British singer.
- Super 8 ? The classic Super 8 simulated film experience promoted the movie at the same time.>.
- Domino?s Pizza USA ? The popular Domino?s app lets you order a pizza on your iPhone.
- KRAFT iFood Assistant ? One of the first branded iPhone apps, it offers recipes with Kraft foods.
- Titan HTSE ? This app is light-activated, like the watch it promotes.
- GEICO BroStache ? Taken straight from the brand?s television ad campaign, this app lets you simulate having a mustache.
- Glee by Smule ? Sing into the app with headphones on and you sound like a star.
Must-Follow Brand on Social Media
This category honors the readers? choice for the brand that best uses Twitter, Facebook, YouTube, Tumblr or other mainstream social networking sites.
- WWE ? The professional wrestling organization has great live chat options for fans.
- The Young Turks ? A political video show that began on YouTube and can now be seen on Current TV.
- Cirque Du Soleil ? The circus-inspired entertainment company offers fans a myriad of content.
- Sega ? Sega hosts Free Stuff Fridays, a community favorite, on Twitter.
- Carnival Cruise Lines ? The cruise line engages its community with video, games and blogs.
- DKNY ? DKNY?s popular Facebook page offers exclusive deals and giveaways.
- CharityBuzz ? The CharityBuzz community has access to quality video content from the red carpet and cbuzzTV.
Best Social Good Cause Campaign
This category honors the reader?s choice for the best use of digital or social media in a non-profit, philanthropic, cause-focused or corporate social responsibility campaign.
- WWE Be a Star Campaign ? An anti-bullying effort from the wrestling entertainment giant.
- Joplin Tornado Info ? Social media helped survivors and others get information about the disaster.
- Feed it Forward by Restaurant.com ? This CSR campaign lets you send gift cards for free meals anonymously.
- Your Man Reminder ? This app features images of hunky guys, who pop up to remind women to give themselves regular breast exams to screen for cancer.
- The Trevor Project ? A suicide-prevention campaign that featured celebs like Daniel Radcliffe and Neil Patrick Harris.
- AT&T Texting While Driving ? Graphic videos warned of the danger of texting while driving.
- ItGetsBetter.org ? This star-studded campaign overcome sexual preference challenges, and reminds them that life gets better.
Digital Company of the Year
Editor?s Note: Originally, we had defined this category ?the top traditional (non-digital) company that has excelled in the digital space in 2011.? After considering the nature of the nominations, we broadened the category to include traditional, non-digital companies as well as agencies that are heavily utilizing digital in their operations.
- Progressive Insurance ? The insurer might be best known for its popular television ad featuring Flo, an amiable company rep, who is also the face of their social media communities.
- WWE ? The wrestling entertainment juggernaut has a devoted online fan base.
- engage121 ? A maker of social media aware CRM software.
- Likeable Media ? A social media and word-of-mouth marketing firm.
- Possible Worldwide ? And interactive marketing firm.
- Big Fuel ? A social media marketing firm.
Breakout Startup of the Year
This category honors the reader?s choice for the top startup company in the digital space that has experienced impressive growth or mainstream attention in 2011.
- Manilla ? This app offers an all-in-one location for managing your bills.
- Punchtab ? This app bills itself as the ?world?s first instant loyalty platform.?
- GetGlue ? Social media engagement for fans of TV, music, movies and other media.
- Twilio ? A cloud communications platform that helps firms create voice and SMS apps.
- Taskrabbit ? This app lets you outsource your chores.
- Zaarly ? An alternative to eBay, this peer-to-peer marketplace has even attracted former eBay CEO Meg Whitman to its board.
- Codecademy ? A site that offers beginner lessons for learning how how to code.
Source: http://mashable.com/2011/11/23/mashable-awards-business/
october 28 2011 jenelle evans jenelle evans miami hurricanes vlad the impaler steven tyler michael lohan
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