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By: Himfr Oreitta
Submitted: 2012-02-19 03:36:06 | Word Count: 1062
Google new personalized clothing shopping site Boutiques.com on November 17 was launched, quickly became the focus of the industry. Internet search giant Google is able to fashion brands and retailers more and more networking opportunities?
Many fashion designers, celebrities and fashion have become Boutiques.com of the first fashion boutique owner. Like.com one of the founders and director of product management at Google, said Munjal Shah, "Some celebrities and fashion bloggers who are actively involved at their own expense, while others are invited to participate in Google." These include the "Sex and the City" actress Sarah Jessica Parker, Star Sister Katie Holmes, and with the same name brand designers, including Oscar De La Renta, Tory Burch, Cynthia Rowley, Marchesa, Isaac Mizrahi, Tracy Reese, and Erin Fetherston; and fashion British Chinese bloggers, including the influx of people Susie Bubble, high heels girl Jane Alridge and so on.
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And Google itself does not sell any merchandise, the website through a hyperlink to the user by clicking the retailers website or other sellers to purchase the site. Anyone can set up here and share their personalized clothing shop, as long as the choice of a good fashion style, site layout, brand and products.
Technology and style go hand in hand
From a technical perspective, Boutiques.com basis from August this year, Google acquired a visual search engine Like.com relevant skills and experience, combined with inherited Google search and Google some of the features shopping, website more stylish design features to the viewer to bring more upscale, personalized Web boutiques.
Google is currently no clear Boutiques.com of the charges, but certainly will be the amount of the user to click and transfer fee to the merchant. The user will be linked to the website to which businesses depend on their personal fashion style of choice, take the initiative to visit or search results.
Although the network itself is not involved in the sale of goods, but Google has a similar pay PayPal's shopping platform, called Google Checkout, the platform also supporting mobile phone software.
Google said in a press release, "the way people buy fashion apparel and purchase the camera is entirely different. For fashion, the product reviews and specifications is not very important, the key is to meet personal tastes in proper. Boutiques.com use computer vision technology combined with its intelligent learning for automatic analysis of the user's tastes, and find the user might like commodities. "
Peter Arnold is the president of Cynthia Rowley, who also recently opened a shop on Boutiques.com. Arnold said, "With the behavioral marketing model together with Google's own powerful resources, Boutiques.com fashion for the user's online shopping experience great changes."
"We need to rethink the whole online shopping process," Munjal Shah example Pandora music site explains, "Pandora is based on the music have the same preferences with the user to select other users to play music off." To help users understand their own style of dress, the site offers a quiz called Stylyzer. Different styles include classic, fashion, street, romantic, bohemian, trendy or casual. Sellers can choose products and colors, styles and patterns. Web site users based on similar tastes in fashion and the site selected visual search technology to automatically recommend shop and new products. Celebrity merchandise store will automatically update in the sold out prompting the user have been sold out. Web site also "times", which is often users search for the goods will automatically become hot product introductions to other customers.
Currently in development Boutiques.com with YouTube and Google for more cooperation. But specifically, how standards have not been released, but if the site in Google search for "fashion" when the top-ranking related information, it will bring mass access to the Boutiques.com. In any case, Shah said, "He hits and visits must be amazing, which is why everyone wants to participate in the fashion of our owner."
Fashion online shopping platform for all kinds of competition
Fashion community and fashion Polyvore ShopStyle search engines also offer a similar service. They are the two largest non-Internet retail fashion Web site, according to Google Analytics data, which has about 1.6 million monthly visits. And the same with the Boutiques.com is that they allow the user to collect the photos from the entire Internet, to share and hyperlinks to other Web sites to make a purchase.
In addition to online shopping and fashion and some in the Facebook and MySpace pages on the fashion game, as Zynga company out of "Fashion Wars" and the Sugar Company that the "Retail Therapy", the game players responsible for the operation and management a virtual fashion boutiques, the player's virtual goods store by clicking on the link to the corresponding site on the kind of brand purchase.
With large network of Google traffic, no doubt this new fashion Web site has potential beyond the current best competitors.
As early as in the U.S. mobile business market, stand her ground in the eBay recently fashion items are in full swing to enhance e-commerce services. eBay created a one-stop shopping site eBay Fashion, LookBook street fashion show site, and FashionVault discount designer clothing site, but also for the Narcisco Rodriguez, Norma Kamali, and Derek Lam number of exclusive brands such as Monopoly series.
When asked why there is confidence in the online shopping industry giant eBay than to do better, Shah threatened, "because it is Google, eBay is not more attractive than you? Does eBay have long to explore this area, they have many partners also tried various different paths. But Google has the world - from YouTube to Gmail. Google with eBay are two very different platforms. "
Boutiques.com also with some major fashion sites such as Lookbook.nu and the Polyvore community together. "It will only bring more business opportunities," Polyvore vice president of product management, said Jess Lee. "Technology industry giant Google to join the fashion industry, fashion show in the network is very optimistic about the prospects, but also confirms what we have been walking in the right direction."
Through exposure on the Boutiques.com, brands and retailers in the shop will have a chance to win a greater number of visits, and thus hopefully stimulate their sales. It also allows online shop offers games and other entertainment facilities with the method, which is before their own can not provide the network platform.
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Source: http://www.goodinfohome.com/Art/761890/274/Google-Forward-Fashion-Online-Shopping.html
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