Monday, July 4, 2011

Chiropractic Mobile Marketing for Beginners ? As Seen On Cell Phone

Chiropractic Mobile Marketing for Beginners

At the moment, we?re amidst another communication shift. Just like we saw in 2005-2006 with social media, we?re experiencing what has been called the mobile marketing boom. As of right now it?s still in the early adopter phase as only major corporations had access before. The game has changed though and small businesses like chiropractors can easily use chiropractic mobile marketing to get new patients and generate more practice income.

Here are some interesting mobile marketing statistics that you must be aware of:

- The average ?take action? response rate is between 11-30%. That means if you send a text to 100 people, 11-30 of them will take the desired action you want.

- The average final text message open rate is around 97%. To put that into perspective, the average email open rate is 15% if you?re lucky.

- There are more than 5 times the amount of mobile devices than computers

- Text messages are usually responded to within 1 hour, on average.

Even though mobile marketing for chiropractors is in its infancy, here are some tips you can use today to capitalize and profit from this virtually untapped medium.

Short Codes and Keywords

Get a short code with at least two mobile keywords. You?ll need one keyword for potential patients and one for current / past patients in the office. Short codes help your chiropractic mobile marketing by allowing others to text a word (SPINE, for example) to a certain number to get a discount or promotion.

The advantage of doing this is you are now building a text message list that you can communicate with anytime you want and ensure a high response rate. You can include this short code / keyword on any online or offline advertising.

Appointment Reminders

Use text messaging for chiropractic appointment reminders. This will reduce no-shows by 50% or more, allowing you to increase your practice income. Send reminders about 45 minutes before the appointment to ensure best results.

Mobile e-Cards

Use mobile e-cards. You can use these for birthdays or special occasions for your patients. It?s a very thoughtful way to let them know you care.

Mobile Coupons

Use mobile coupons. Most people enjoy savings on a regular basis so make it worth their while to be a VIP subscriber on your text marketing list.

Facebook Widgets and Online Sign-up Forms

Create Facebook widgets or online sign-up forms so patients can see your mobile offers online. This is an easy way to capitalize and integrate social media into your mobile chiropractic marketing.

It?s been predicted that the mobile marketing boom will easily eclipse the dot com boom that happened many years ago. Positioning is critical in order to take advantage of this phenomenal practice building opportunity.

Mobile phones are extensions of people nowadays. At any given time, the average individual carries their phone within arms distance 24 hours per day. Text marketing allows you to reach them on the go. Hopefully, you?ve receive a lot of value out of this chiropractic mobile marketing article.

Implementing these tips will absolutely transform your practice, get you more patients and allow the practice to generate more income.

Here?s how to get an extra 5-10 New Patients / month using chiropractic mobile marketing. For the latest text marketing tips that that increase your income, visit http://DCMobileText.com now!

Source: http://www.asseenoncellphone.com/?p=279

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